Buyer Behavior No. 1

This need is usually seen when people want to stream their movies or shows on their TV and so in that case they need a HDMI adapter. Another situation would be with the latest MacBook USB ports. These laptops don’t bring any USB or HDMI ports which is very frustrating for people because they find themselves in situations where they have to buy various adapters to be able to have access to the Mac features. 

1.    For this first interview I conducted, I asked a football player how often he comes into contact with problems regarding apple adapters. To summarize what he said, being an athlete on the UF football team, he only uses adapters sometimes on the weekend to watch movies with his computer but he does use the headphone adapter more because he listens to music every day. Even though he only watches movies on the weekends, he says he would still invest in my product because it’s more convenient option for him rather than buying separate adapters. 

2.    In this interview, I asked a sophomore who is also in honors student program at UF when she has faced a problem dealing with computer adapters. I concluded from this interview that people who constantly are at the library, working, and working out barley have time for movies or TV shows. These customers will buy these adapters less but the majority will still buy them because these adapters last a long time and they will need them for future purposes. 

3.    The third interview I did was with a senior involved in the Hispanic Student Association. She said that one time she organized a movie night and when everyone came but it turned out that her MacBook Air did not have her HDMI port but had another port made to inset the adapter for it. She said she was really frustrated with this because she never noticed that the computer didn’t have it. This is why the adapter is made for a big audience. It is made for everyone with Mac computers who watch movies or shows along with people who use USB’s. 

To conclude, I learned that these three people (segments: athletes, and smart/involved people) represent a big variety of people which makes my customer pool bigger than expected. All three interviews happened to face this problem in everyday life. They often face these problems when using their computers throughout the day. Their initial response to this problem is buying one off amazon or going to the store to buy it but often adapters are priced at an expensive price.